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Why Pureborn?

Pureborn products and brand we love are in line with our 'happiness formulation'. All of our brands support the below core values:

Eco Friendly

Pure Born’s products and ingredients promise to not harm the environment

Safe on skin

Our products are safe to use even on the most sensitive skin types

PureBorn Eco Organic Bamboo Baby Nappies

Made with sustainable resources to help protect our environment

No trees were harmed

No trees are harmed in the making of our products

Biodegradable Ingredients

The Bamboo used in our products is naturally biodegradable

Pure Born cares

Caring for your child’s world of tomorrow

Dermatologically tested

Our nappies and wipes are dermatologically tested

Vegan & Cruelty Free

Pure Born proudly protects animal welfare by banning testing on animals and not using animal products

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Jerry and Naya


Pure Born UAE offers plant-based and eco-friendly baby items to parents across the Emirates – their founder Hannah Curran joined Natalie, Geoff and Saraa to tell discuss the growing demand for ethical products.

Latest Update

Everyday Entrepreneur

Hannah Curran

Pure Born’s bamboo nappies are carefully formulated to protect the environment and children’s sensitive skin.
We have replaced much of the plastic materials (that you find in standard nappies) with sustainable materials that are not only kinder to your baby’s skin but also helps to protect your child’s world of tomorrow. Pure Born’s products and ingredients promise to not harm the environment.

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Pure Born & Al Ihsan Charity Association


Hannah Curran makes a guest appearance on Dubai Eye radio station twice in a row in one month!